You do want clear, nice and attractive images to showcase your e-commerce products.
Beautiful photos can ensure loyal customers and with word of mouth and social media
shares your store will prosper. Before ordering fancy gadgets, photographic gizmos and
hiring top models - stop a moment and think - must you really dish out a fortune to
have top notch photography and edited final cuts?
You may think you need and expensive professional camera to make good photos. Not
necessarily. If you can’t afford to go for a professional camera, most smart phones or
amateur cameras now have a decent number of megapixels, several preset modes for
various conditions and a manual mode color balance, exposure and ISO can be easily
adjusted. With these options plus reading the manual and a couple of articles on
setting the light and correcting issues in Photoshop, nice and crisp pictures are
And did you know that some of the best YouTube bloggers record their videos with
iPhones? One may be an amateur photographer but taking a clean picture isn’t rocket
science… for inspiration you may browse Instagram feed.
Before setting out to shoot, do some reading of and on the following...Google will
• Your camera’s manual. You’ll want to read about preset and manual modes and the
explanation of the main settings.
• Basic information on composition and cropping.
• How to set some good light for your at home photography.
• How to do basic Photoshop retouching and correction.
There are many positive sides to being your own photographer. You know your products
better than anyone and know exactly what to highlight in your photos, there is no
back-and-forth between you and a third party, you retain complete control of the
branding and aesthetic of your product photos and ensure own full rights to your
product photos. Though this is the cost-effective way, there are certain prices to pay.
A lot of time has to be invested to learning the craft, developing skills and
experimenting. This may take focus away from other aspects of the business.
The next step is experimenting!
You think this is too time consuming and expensive. Well, this is only so, especially if
you have a larger number of products and no photos from manufacturers. On the other
hand, why not consider this as an investment?
Good product pictures raise your conversion rates, because people understand better if
they want this particular item. Which basically means that better photography brings
you more sales and cash flow?
When it comes to the price, it’s wise to invest into a camera, one or two lamps, a
lightbox and an image processor only once. Later these things will work for you for
months, if not years – and you don’t have to spend a fortune on the instruments. For
example, a lightbox can be available for lower than $50, and if you want, you can do a
DIY one as well.
In terms of photo-editing software, there’s always the reliable Adobe Photoshop and
Adobe Photoshop Lightroom. given that those software packages may not be
budget-friendly, there are several free photo editing services like Picasa, Gimp,
PicMonkey, Canva or a number of others that will be able enhance your product photos.
When editing your photos, pay attention to properly cropping your image and adjusting
the brightness and contrast. For cropping, get rid of excess space as you see fit, and
keep in mind that square, consistently sized product photos look more professional than
irregular, rectangular ones. In terms of brightness, contrast and color, use image
enhancer tools in your photo-editing software to bring out the very best in your image.
Additionally, it is useful to save a copy of the original (untouched) photos for future
uses or if you make a mistake. You never know when you might make a mistake - or have a
catastrophic computer issue - and a backup will come in handy. It may also be a good
idea to outsource the task of photo editing to a third party - there are companies
which handle your images with care and responsibility.
Finally use creativity and arrange the photos - taken from various angles, edited to
perfection and with attractive copy- to showcase your product to the world. Did you
have to break your bank for those cool shots? You decide!