In this day and age of commerce, all sorts of businesses require images. Surely most of
them want to ensure a credible website and web presence. Stores need to showcase
attractive photos of their products in action. Imagine walking into branded shoe store
with no pictures on display! And of course there are e-commerce entities - these
companies live off good quality images that help make consumer decisions on the other
end. Photography has to be top-notch and we emphasized on the need for post production
on images to bring out the best in them.
Now, who will be doing the image editing? It takes time to learn the skills and patience
to deal with hundreds of raw images. It is best to outsource image editing tasks to
professional agencies. You, the eCommerce owner will not have to master editing skills
and focus full-time on business development, promotions and exploring networks. The key
is to find the efficient and reliable image processing company so you can relax that
your pictures are in good hands. What you need is a “partner” who will work alongside
you and understand your requirements. Image editing of eCommerce products done by
experienced and expert professionals will portray quality, specifications and will earn
customer favors. Remember that looks impact purchase impulses and buyers depend on
product photos only if they look authentic and offer enough information.
As you hunt for image processing firms, these are the first questions you should ask:
How long they are in the market?
Are there positive reviews available by past clients?
What kind of image processing do they do?
Do they have experience in work related to your industry? If so, are there sample
Are there free trial options offered by the company?
Whether the price will suit your budget? What are the deals for revisions - in case
more corrections are needed?
It will be useful for you to determine what kind of image processing your photos need.
If you’re not sure which types of photo-editing services you need to accomplish the
look you want, it’s a good idea to ask and share examples with potential candidates.
Not all image processing firms do everything - some handle white background services
while others offer a range of services as clipping path to vector conversion.
Some firms specialize in specific industries. Others can either focus on broad
e-commerce clients or more narrowed down (high end luxury watches for example). Think
of clothing and electronics - these two things have separate textures - so different
expertise is required to smoothen out the edges. The editor does not have to be
specific to your niche, but if they have demonstrated experience and samples in your
industry, then go for it! In a similar manner, consider the capacity of the company -
some are equipped to handle a given number of orders. Once you scale your business,
there will be need for an expanded range of images for brand promotion. It is best to
ask about the project capacity of their team.
You want the best quality editing on your shots. To judge the quality of processing
done by the company, look for the sample work on their website or social media
channels. Ideally there should be before and after versions of the sample photos. The
sample page will also inform if the firm has credible experience in your particular
industry, such as dessert store for example. Great editing comes with optimal use of
latest technology. Hence it is crucial your partner in editing adapts to new tools in
the market. You might enquire about the softwares that the firm uses. Try their free
trial option for sample images to test their effectiveness as editors, before going
into a long term business agreement.
The partner has to understand the sharp deadlines you have - thereby quick turnaround
time is what the photo processing requires. If the firm runs with a big team, chances
are the turnaround time for your output will be faster. Also it is a key factor whether
there is customer support from the editors round the clock - to meet your necessary
corrections. Client support attitude represents the work ethics of the company - when
you see that the partner cares about your every question and suggestion, you have found
your company to work with for the long term. You can also try to good idea to ensure
any company you’re thinking of hiring has a safe means of downloading and uploading
images. You do want a company who is obliged to keep your images and critical
information secure. Do you need to break your bank to hire an image editing company?
Surely not! Shop around for prices and see which suits your editing budget. As for
payment methods, get that information cleared right away - who wants surprises later on
that delay financial transactions?
On a parallel note, let's look at some technical requirements:
Size and zoom of eCommerce product images: Product photos need zoom feature, and
hence the image editing and retouching service provider should be equipped with the
knowledge of this aspect. Size specifications and especially the trademark signs can
and are verified using the zoom function.
Color and shadow: The image editing service provider should be conscious of the
fact that if a particular product has 4 to 5 color selections, its best to include
every option though a roll or in the slide bar to allow consumers view the product from
Angled shots & background selection: Photographers love to capture images with
various perspectives to it, hence allowing the same kind of opportunity to viewers on
an eCommerce website. It works the best with multi-sized product images so your editor
should be able to use best resources to optimise the functions for this.
But before you choose your partner be cautious on considering the above mentioned points
otherwise it may decrease instead of increase your productivity and revenue margin.