You are ready to sell your brand and invested on e-commerce platforms. And cool product
images have been shot. Now to upload on your e-commerce site to showcase your product
and win loyal customers! But wait… slight editing on the photos can enhance their
quality and give your brand an edge over competitors.
What additional magic can photo editing apply to those images? The following points can
give some ideas - and you may be convinced to take relevant assistance of professional
photo editing services.
Change in Size/Resolution: Size/resolution is a crucial part in how eCommerce
works. Images need to have proper resolution; they should neither be too big that it
takes forever to load; nor too small; that it is not even visible to a potential buyer.
The customer may lose his/her interest while the photo of the wonderful wedding attire
is loading. Why put off potential buyers by thumbnail images of that brilliant dress?
Professional image editors can achieve the right resolution which will show the product
as it is and thus help buyers to get exact idea of your product. Also remember that
different platforms often have specific image size requirements for their websites. For
example, Amazon states maximum at 10 MB while it is 30 MB for Instagram. A skilled
editor can advice further and prepare photos for various platforms you may utilize to
showcase the items. Thus you will achieve photo versions compatible for multiple
platforms - and surely you want to reach a greater number of people via various routes.
Zoom-in: At this day and age just one photo is the old school method you don't
want to replicate. Most customers ideally will wish to view fine details of the
product; hence you need to highlight it. A bag may have intricate embroidery which can
attract buyers. Buyers just love to zoom in on the image - having this option shows you
are confident in what you are selling. Technical experts know how to adapt images for
web platforms - as the zoom option actually showcases the photo at its full size. There
are image templates but the base image has to be larger to enable the zoom functions.
Image retouching experts use zoom functionality to bring out the best in the product
Correct Shadowing: Right kind of shadows can create wonders and add that extra
effect to product shots upon applying correct lighting. It is possible that the camera
may not produce the required effect; and here photo retouching services come as a
lifesaver. Editors can add proper shadows later on. These subtle, yet noticeable
differences to bring in that attractiveness to product images to distinguish them from
Alignments: Consistency is a key aspect when it comes to alignment of images.
Using same alignment for store images gives a consistency across all your images and
entire site as well. And this consistency, improves the quality and the overall feel of
your site. It creates a positive and reliable brand image.
Colors: You don't want to go wrong with colors. Pale or faded or even too bright
colors can spoil product images. So to show your customers the finest details of the
product they intend to buy, photo retouching services help you in correcting the color
scheme and making it more balanced. This holds true for all kinds of products the
e-commerce is trying to promote.
Backgrounds: Backgrounds are oftentimes never perfect. For most product images, a
plain white background is considered to be ideal. It makes the product prominent,
making it more appealing. Sometimes, you might find you have a great image but with a
different background - you realise it is too late for arranging another shoot for a
white template. That will also not be wallet-friendly for the business either.
Therefore, with professional image retouching services, you can get the background
changed into white and thus, giving your product the desired consistency and appeal. Or
if you have a preferable background, that can be added in too!
Shot Angle: Displaying the images from various angles to give a better view to
buyers; with image editing service, you can display the image for that view of it in
different angles. You can tell your product story with this creative twist.
Additionally, SEO friendly photos: For your products to be prominent in search
engine optimisation, there are some technical hacks. Therefore, a professional service
can advice on the best way to add keywords, descriptions, size of image to enable your
unique images come ahead of others in web searches.
Corrections: Image enhancement contain a wide range of corrections: removal of
trivial details like creases, scratches, stains, color corrections, converting B&W to
duotone/triton image. Skin and hair retouching brings in the glow on the photo. Object
removal makes it cleaner. Wrinkles on fabric and bags under eyes may need to be
removed. The lips and eyes of the model may be enhanced with shine. The dodge and burn
tool can be applied to lighten or darken areas of the image. Remember that retouching
done by someone less skilled can do more harm than good. If you lack the time or skill
set to brush up your own images, consider hiring a post-production processing company
Online buyers would not buy anything that is devoid charm. The images of the products
that you want to sell should be appealing enough to make an impact on the minds of your
potential customers. Now you know where to go…