You do want clear, nice and attractive images to showcase your e-commerce products. Beautiful photos can ensure loyal customers and with word of mouth and social media shares your store will prosper. Before ordering fancy gadgets, photographic gizmos and hiring top models – stop a moment and think – must you really dish out a fortune to have top notch photography and edited final cuts?
You may think you need and expensive professional camera to make good photos. Not necessarily. If you can’t afford to go for a professional camera, most smart phones or amateur cameras now have a decent number of megapixels, several preset modes for various conditions and a manual mode color balance, exposure and ISO can be easily adjusted. With these options plus reading the manual and a couple of articles on setting the light and correcting issues in Photoshop, nice and crisp pictures are attainable.
And did you know that some of the best YouTube bloggers record their videos with iPhones? One may be an amateur photographer but taking a clean picture isn’t rocket science… for inspiration you may browse Instagram feed.
Before setting out to shoot, do some reading of and on the following…Google will definitely help:
- Your camera’s manual. You’ll want to read about preset and manual modes and the explanation of the main settings.
- Basic information on composition and cropping.
- How to set some good light for your at-home photography.
- How to do basic Photoshop retouching and correction.
There are many positive sides to being your own photographer. You know your products better than anyone and know exactly what to highlight in your photos, there is no back-and-forth between you and a third party, you retain complete control of the branding and aesthetic of your product photos and ensure own full rights to your product photos. Though this is the cost-effective way, there are certain prices to pay. A lot of time has to be invested to learning the craft, developing skills and experimenting. This may take focus away from other aspects of the business.
The next step is experimenting!
You think this is too time consuming and expensive. Well, this is only so, especially if you have a larger number of products and no photos from manufacturers. On the other hand, why not consider this as an investment?
Good product pictures raise your conversion rates, because people understand better if they want this particular item. Which basically means that better photography brings you more sales and cash flow?
When it comes to the price, it’s wise to invest into a camera, one or two lamps, a lightbox and an image processor only once. Later these things will work for you for months, if not years – and you don’t have to spend a fortune on the instruments. For example, a lightbox can be available for lower than $50, and if you want, you can do a DIY one as well.
In terms of photo-editing software, there’s always the reliable Adobe Photoshop and Adobe Photoshop Lightroom. given that those software packages may not be budget-friendly, there are several free photo editing services like Picasa, Gimp, PicMonkey, Canva or a number of others that will be able enhance your product photos.
When editing your photos, pay attention to properly cropping your image and adjusting the brightness and contrast. For cropping, get rid of excess space as you see fit, and keep in mind that square, consistently sized product photos look more professional than irregular, rectangular ones. In terms of brightness, contrast and color, use image enhancer tools in your photo-editing software to bring out the very best in your image.
Additionally, it is useful to save a copy of the original (untouched) photos for future uses or if you make a mistake. You never know when you might make a mistake – or have a catastrophic computer issue – and a backup will come in handy. It may also be a good idea to outsource the task of photo editing to a third party – there are companies which handle your images with care and responsibility.
Finally use creativity and arrange the photos – taken from various angles, edited to perfection and with attractive copy- to showcase your product to the world. Did you have to break your bank for those cool shots? You decide!